Project UMA seeks to define a Unified Model of Aesthetics by exploring the aesthetic pleasure that humans derive from designed artifacts
As part of the core team of Project UMA, I collaborated in setting up and conducting qualitative and quantitative scientific studies in relation to aesthetics. Besides, I was in charge of the website design of the project, and of many design tasks to support the researchers in their endeavours. For instance, designing concepts to analyse the underlying effect of the designer’s intentions in aesthetics enjoyment; and running workshops to support research projects.
Project UMA seeks to define a Unified Model of Aesthetics. At its core, the model predicts that the aesthetic pleasure we gain from for designed artifacts arises out of a delicate balance between ranges of opposing forces. With key teams in Delft and Melbourne, an international and multidisciplinary team of researchers is devoting five years (2011-2016) to unraveling the mystery of aesthetic enjoyment. The model supports designers and industries that wish to make informed aesthetic decisions.