A sustainable new product development (NPD) process for the BoP (Bottom of the Pyramid) communities in Colombia 

Social Design (Help Manuel)

Collaboration between TU Delft (The Netherlands) and EAFIT University (Colombia)

KEYWORDS: Social design, service design design, Bottom of the pyramid, 

The project Help Manuel was a collaboration between TUDelft and EAFIT University from Medellin (Colombia). In this project, participants  from both universities had to work together in a “sustainable new product development process” for the Bottom of the Pyramid (BoP) communities in Medellin (the so-called 'barrios').

We had to plan, develop the vision, conceptualise, and design a product or service  that had to be produced, sold and used by the (BoP) communities that live in the barrios of Medellin.

The approach of the project was user-centered. For this we were mainly inspired by the user-centered design toolkit by IDEO (See toolkit) in which desirability, viability, and feasibility come together in order to design for  'real people' and real user-needs.


On the right you can see some of the pictures of the collaborative design process 


Help Manuel Version 2010. From Maria Alejandra Lopez in VIMEO

In this video the project Help Manuel (version 2010) is explained. Marcela Velásquez (EAFIT), and Marc Tassoul (TU Delft) give their opinion and perspectives of this social design endeavour.