The Design for Happiness Deck is a tool that designers and researchers can use to tap into the vast potential of lasting wellbeing.  


Design for Happiness Deck

Concept and content: Anna Pohlmeyer, Jay Yoon and Pieter Desmet.

Card deck design and image production: Christiaan Kieft and Simon Jimenez.

To see the full description of the Deck, or to download it, you can go can click here.

(The following description has been taken from the original website)

To design for happiness sounds like a grand undertaking. Some might even say an overly ambitious one – but we disagree. We believe that explicitly focusing on customer happiness is an indispensable part of user-centred design and, ultimately, a reliable predictor of a design’s success.

The Design for Happiness Deck is a tool that you can use to tap into the vast potential of lasting wellbeing. Use it to break down the seemingly overwhelming phenomenon of happiness into manageable components that offer you a direct doorway to ideation and analyses of your design project.

Based on the Positive Design framework developed by Pieter Desmet and Anna Pohlmeyer (2013, 2017; see below for references), these three card sets explore three essential aspects of designing for happiness:

  • Pleasure – happiness that comes from enjoying the moment

  • Personal Significance – happiness derived from having a sense of progressing towards a future goal and from the awareness of past achievements

  • Virtue – happiness that is the result of morally valued behaviour

For each aspect, a fine-grained overview of 24 potential manifestations is provided – 24 shades of pleasure, 24 human goals and 24 virtuous character strengths, combining to a total set of 72 cards.